Brazil Portuguese Content and Regional Link Program

Brazilian students discovered the brand through Portuguese queries, but authority concentrated on English pages. Localization and Brazilian link building shifted rankings to pt-BR URLs.

+167%

Brazil organic enrollments

Client: Online education platform
Duration: 10 months
Services: pt-BR SEO, Local Citations, Content Localization

pt-BR referring domains

53 → 128

+142%

Organic enrollments (BR)

310/mo → 828/mo

+167%

CPE (organic)

R$142 → R$102

-28%

Brazil organic enrollments

M1M2M3M4M5M6M7M8M9M10

Brazilian link sources

Edu blogs

Startup media

Career portals

Challenge

Portuguese pages duplicated English structure without local proof points or Brazilian instructor profiles.
Third-party sites linked to English course pages, sending mixed language signals.
Organic enrollments plateaued despite rising brand search in São Paulo and Rio.

Approach

Published Brazilian case studies and salary outcome data tuned to local job market keywords.
Earned links from edu blogs, startup media, and career portals with anchors to pt-BR course hubs.
Implemented hreflang between en, pt-BR, and es variants with Brazil-specific sitemap monitoring.

Results

✓Brazil organic enrollments increased 167% with cost per enrollment down 28%.
✓pt-BR referring domains grew 142% with strong .com.br and Brazilian media representation.
✓Brand plus category queries on Google.com.br showed improved SERP feature ownership.