Nordic Rollout: Sweden, Norway, and Denmark in One Program

Rather than three disconnected mini-sites, the program used one Nordic research asset with localized landing pages and outreach to Scandinavian trade press.

+192%

Nordic pipeline from organic

Client: Logistics SaaS
Duration: 12 months
Services: Nordic SEO, Multilingual PR, Technical International

Nordic RD (combined)

96 → 209

+118%

Organic MQLs (Nordics)

48/mo → 140/mo

+192%

Paid share of leads

61% → 39%

-22 pts

Referring domains by country

Sweden

Norway

Denmark

Nordic organic MQLs

M1M2M3M4M5M6M7M8M9M10M11M12

Challenge

Tiny in-house team could not run three parallel outreach programs with native nuance.
English pages ranked sporadically in SE and NO but failed to convert due to currency and language friction.
Shared .com paths competed in Search Console without clear country targeting.

Approach

Fielded a Nordic supply chain survey with country splits featured in local business coverage.
Built sv-SE, nb-NO, and da-DK service pages with localized pricing and customer logos.
Earned links from Scandinavian logistics trades and regional business journals per country.

Results

✓Nordic marketing-qualified pipeline from organic search rose 192%.
✓Country-level referring domains increased an average of 118% across SE, NO, and DK.
✓Paid search dependency in Nordics fell 22 points as organic share grew.